New mascot + wordmark for product community
Some of the ideas developed for an altered wordmark and mascot, a cute gender-neutral blob oozing charm and friendliness. The brief was for something sweet, that looked similar to an illustration previously used. It also needed some work to combine fonts and create a new wordmark logo for the community.
I also did work on identifying and augmenting fonts to produce a wordmark, and warming up the colour palette to improve aesthetic and accessibility.
To find out more about product qties, head here: https://productqties.com
Two of my favourite iterations from the project, with muted colours:
Here are different versions of the mascot, with the final colours, going from pea-shaped blob through to more slender floating bean.
The wordmark includes two different fonts, with amendments to the shapes (especially the q, to add the playful swoosh underneath).
